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DRIES VAN NOTEN, EMILIO PUCCI, JULIA HEUER, MARTINE ROSE, AND MUZUNGU SISTERS

Joyful prints, characterized by bold patterns, vivid colors, and mesmerizing designs, is a refreshing antidote to the minimalist aesthetic that has dominated recent years. Brands such as Julia Heuer and Emilio Pucci are at the forefront of this movement, each bringing their unique vision to life through their captivating prints.


DRIES VAN NOTEN


Belgian designer Dries Van Noten is celebrated for his eclectic use of prints, seamlessly blending artistic influences with luxurious fabrics. His latest menswear collection features mixes of florals, abstract patterns, and baroque motifs that are meticulously layered to create a cohesive yet dynamic look. His prints often draw inspiration from art movements such as Impressionism and Surrealism, resulting in pieces that are both wearable and visually striking.


EMILIO PUCCI


Known as the “Prince of Prints,” Pucci’s designs are characterized by swirling, kaleidoscopic patterns inspired by the Mediterranean landscape and lifestyle. The brand’s signature geometric motifs and psychedelic prints are now being reinterpreted with a fresh new take by the current creative director, Camille Miceli. Pucci’s latest summer collection explores bright, saturated colors and bold shapes that create an immediate visual impact.


JULIA HEUER


Julia Heuer, renowned for her artisanal approach to fashion, brings a unique perspective to maximalist prints. Heuer’s signature technique, the Ikat pleating method, results in dynamic, hand-painted patterns that are both fluid and structured. Her prints are often inspired by nature, art, and traditional textiles, featuring swirling colors and organic shapes that create a sense of movement and depth.


MARTINE ROSE


Martine Rose’s use of clashing patterns, vibrant colors, and oversized logos evokes a sense of playful rebellion. Her latest collection, features exaggerated Hawaiian prints mixed with geometric shapes, creating a graphic that is both jarring and delightful. Rose’s ability to blend the past with the present through her prints makes her work a celebration of individuality and subculture.


MUZUNGU SISTERS


The Muzungu Sisters, Tatiana Santo Domingo and Dana Alikhani, infuse their collections with prints that celebrate global cultures and craftsmanship. The prints featured in Muzungu Sisters’ SS24 collection are vibrant, culturally rich, and inspired by the River Nile. From intricate block prints to bold ikats, their designs are a joyful exploration of color and pattern. MORE STORIES