LONDON
TASONI STYLE GUIDE
DRIES VAN NOTEN, ALBA BAGLIETO, DESTREE, BODE, LOEWE, JW ANDERSON
An exploration of color, texture and individuality in the British capital.London has always had a distinctive relationship with fashion. Heritage tailoring, artistic experimentation, eccentricity and subcultural influences coexist in a city where personal style rarely follows a single set of rules. With London experiencing a surge of cultural energy this weekend, as exhibitions, gallery openings and events bring the creative community together, the city offers fresh inspiration for autumn dressing.
The latest TASONI Style Guide to London celebrates this eclectic spirit through richly colored knitwear, expressive prints, tactile fabrics, unconventional tailoring and sculptural accessories. From intricate embroidery and graphic patterns to unexpected combinations of color and texture, these are pieces that capture the individuality of the British capital.
The Art of Outerwear
In London, a great coat is often the defining piece of an autumn wardrobe. This season, outerwear becomes an opportunity to explore craftsmanship, decoration and unexpected proportions.
The Dries Van Noten Richy Long Coat is a particularly striking example, with elaborate gold embroidery decorating a long black silhouette. Its ornate detailing recalls decorative arts and traditional textile techniques, bringing an almost theatrical quality to an otherwise classic piece.
For a more relaxed approach, the Massimo Alba Baglietto Single Breasted Blazer offers soft Italian tailoring in navy, with an unstructured fit and patch pockets. The Dries Van Noten Vitsa Nylon & Linen Bomber introduces a sportier perspective, combining technical materials with a relaxed shape.
Color, Pattern and Texture
Perhaps the most distinctive characteristic of the London wardrobe is its appetite for unexpected combinations. Rich autumnal colors, decorative motifs and contrasting fabrics bring depth and personality to everyday dressing.
The Bode Alpaca Corral Sweater captures this spirit through its folkloric pattern in burnt orange and brown. Inspired by vintage textile traditions, its intricate design and substantial alpaca knit lend a nostalgic character to a contemporary silhouette.
Dries Van Noten offers another interpretation of expressive knitwear with the Tokas Alpaca Wool Mix Cardigan in warm red. The Teepee Wool Mix Scarf adds a vivid combination of earthy greens, yellows and rust through a multicolored plaid.
Destree contributes a graphic element through the Yoshitomo Garden Tailored Trousers, featuring an intricate botanical pattern in black and rust. Their precise tailoring contrasts with the organic quality of the print, creating a compelling interplay between structure and decoration.
A Modern Approach to Tailoring
London's sartorial heritage remains influential, but the city's most interesting wardrobes rarely adhere to convention. Traditional pieces are worn with a sense of freedom, mixing formal references with more contemporary elements.
The pale blue Dries Van Noten Caper Cotton Classic Shirt provides a crisp counterpoint to more decorative pieces, while the Courrèges 90s Rib Zipped Tank Top offers a streamlined alternative to traditional shirting.
The appeal lies in the contrast: relaxed tailoring with graphic prints, crisp cotton against tactile knitwear, or classic proportions disrupted by technical fabrics and unexpected styling.
Sculptural Statements
Alongside its appreciation for color and pattern, London style has always made room for strong silhouettes and unconventional design.
Courrèges offers a particularly graphic interpretation through the Twist A-Line Short Dress, with its twisted construction, high neckline and abbreviated hem. The Merino Wool Cut Out Sweater brings a similar architectural sensibility to knitwear, using precise shoulder cutouts to transform a classic black sweater.
Accessories offer another opportunity to experiment with form. The JW Anderson Medium Loafer Suede bag reinterprets the details of a traditional loafer in rich brown suede, turning a familiar footwear reference into an unexpected handbag.
The Loewe Origami 85mm Cubic Pumps take a more colorful direction. Their geometric construction and combination of green, orange, burgundy and yellow create a striking visual statement, particularly when paired with restrained tailoring or monochromatic dressing.
Dressing for London's Cultural Calendar
Autumn is an especially compelling time to experience London, with its galleries, museums and creative spaces offering a full calendar of exhibitions and events. This weekend, the city's cultural activity provides an ideal backdrop for exploring a wardrobe that reflects the same spirit of experimentation.
For an afternoon spent visiting galleries, richly textured knitwear can be paired with relaxed tailoring and distinctive accessories. For an exhibition opening or dinner, more decorative outerwear or sculptural dresses offer a stronger statement.
The key is individuality. London's most memorable style is rarely about dressing for a particular occasion according to convention, but about finding unexpected connections between pieces, materials and references.
The London Wardrobe
The TASONI Style Guide to London is a celebration of fashion as a form of personal expression. Rich color, tactile fabrics, decorative prints and architectural silhouettes reflect a city where creativity is part of everyday life.
Whether exploring Mayfair's galleries, discovering the creative neighborhoods of East London or spending an evening in Soho, the London wardrobe leaves room for eccentricity, experimentation and the unexpected.
Discover the TASONI Style Guide to London online at shoptasoni.com and instore at TASONI. MORE STORIES



