Stories

180

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LOEWE

When LOEWE introduced the Amazona in the 1970s, it represented a new way of thinking about luxury. The bag was designed for women navigating professional and personal independence, offering practicality without compromising on elegance. Over time, it became one of the house’s most enduring icons.

The Amazona 180 revisits this storied design through a contemporary perspective, marking the house’s 180 year anniversary. Its proportions have been subtly refined to feel sharper and more current, while the essential codes remain intact. The structured top handle silhouette is complemented by the distinctive Anagram engraved padlock, a detail that reinforces the house’s heritage.

Each bag is handcrafted by skilled artisans with exceptional materials, including flawless nappa, soft grained calfskin, and jacquard. The craftsmanship ensures both durability and a supple hand feel, allowing the bag to maintain its structure while developing character over time.

Versatility remains central to the design. With a detachable strap, the Amazona 180 transitions easily between hand carried, shoulder worn, or crossbody styling, making it suited to travel, work, and daily movement.

At TASONI, we curate pieces that combine legacy with longevity. The Amazona 180 stands as a celebration of LOEWE’s history while offering a silhouette that feels entirely relevant for today. MORE STORIES
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