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EXCLUSIVE LAUNCH

ON X PAMELA ROSENKRANZ

ON X PAMELA ROSENKRANZ CLOUDNOVA FORM SNEAKERS 


We are excited to announce the launch of the highly anticipated On Cloudnova Form Sneakers created in

collaboration with multidisciplinary artist Pamela Rosenkranz. We are honored to be the only independent multi-label store, worldwide, that will carry this exciting and exclusive collaboration.


The low-cut sneakers, finished with striking reds details, mimic the design of Rosenkranz’s bright red sculpture Old Tree. In the process of creating this sculpture, the artist produced intricate ink drawings, which she then digitized and applied to the On Cloudnova Form Sneakers with skin-like membranes. The meeting of the Swiss-engineered performance brand On and Swiss artist Pamela Rosenkranz is a celebration of nature, the human body, and an exploration of movement, where art unfolds with every step. “The connection between nature and humans is vital to how we innovate and experience the world.” - Pamela Rosenkranz


Tasoni has always been an ardent supporter of Pamela Rosenkranz’s work. Since opening in 2016, Tasoni commissioned a site-specific Alien Blue Window work. Her design resembled a hybrid species of backlit screens left imageless and lightboxes saturated with color. Our ongoing appreciation for her art is what makes us delighted to be sharing the exclusive release in our store.


Visit our Zurich store to shop the On x Pamela Rosenkranz Cloudnova Form sneakers.

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