Stories

BRAND LAUNCH

SS DALEY

We are excited to welcome the arrival of SS Daley, the British designer whose menswear collections have captivated the fashion world with their romanticism, narrative depth, and undeniable craftsmanship.


Founded by designer Steven Stokey-Daley, SS Daley has risen to prominence, transforming traditional menswear into something entirely new. With a background in theater and literature, Daley brings a rich storytelling element to his collections, weaving together themes of British heritage, aristocratic influence, and the fragility of masculinity. His designs are a poetic exploration of identity, class, and culture. 


Daley draws inspiration from stately homes, gardens, and the countrysides of Britain. Daley reinterprets them through a modern lens, creating a dialogue between past and present. His pieces are infused with a sense of playfulness and irony, challenging the traditional ideas of masculinity that have long dominated menswear. At the heart of SS Daley’s aesthetic is his attention to craftsmanship and detail. Soft tailoring is a hallmark of his collections, with oversized blazers, billowing trousers, and fluid shirts that evoke a sense of effortless elegance. Fabrics are carefully chosen, often from deadstock materials, reinforcing Daley's commitment to sustainability.


Steven Stokey-Daley has achieved significant success with his unique designs that blend British heritage with modern aesthetics. He won the prestigious LVMH Prize in 2022, which propelled his career further, including Harry Styles, a longtime fan and collaborator, investing in the brand. This partnership began when Styles wore Daley's designs in his "Golden" music video, leading to increased visibility for the designer's work .


We are excited to bring SS Daley’s visionary menswear to our stores. SS Daley’s latest collection is now available at Tasoni. Discover the intricate world of this remarkable designer and experience the future of menswear. MORE STORIES