Stories

BRAND LAUNCH

POUBEL

We are thrilled to announce Poubel, the highly anticipated jewelry line from @GstaadGuy, will soon be gracing the displays of our Andermatt and Zurich stores. At the heart of Poubel is a playful yet bold philosophy that transcends conventional luxury. Created by Mac Anabtawi (Gstaad Guy), a global tastemaker known for his sense of humor and impeccable style, Poubel challenges the boundaries of opulence by taking inspiration from the unexpected.


In French, Poubelle means trash can, and while the name may invoke thoughts of the mundane, the pieces from this debut collection are anything but ordinary. Poubel is a modular jewelry collection, an innovative approach that allows the wearer to mix and match pieces to create a unique look each time. Versatility is at the core of the design—each charm or pendant can be worn alone or stacked, layered, or combined to create an individual expression of style. This modular concept not only elevates personalization but also transforms the jewelry-wearing experience into a dynamic, ever-evolving form of self-expression.


Each piece is hand-painted using non-toxic, lead-free enamel on sterling silver. The line is a provocative commentary on the value we assign to objects, elevating unconventional motifs into works of high art. These include backgammon, sushi, cactus, headphones, iced matcha, and jet ski charms. The pendants are guaranteed to spark conversations and are as dynamic and multifaceted as the lives of those who wear them. Style and stack each link to create your own bracelets, necklaces, bag charms, and even dog leashes. 


Whether you're a longtime connoisseur of luxury or a newcomer to the world of modular jewelry, Poubel offers something truly unique—a chance to embrace a new vision of elegance that blends wit, innovation, and timeless craftsmanship. This is jewelry reimagined for the modern world, and we are honored to introduce it to our Tasoni stores. MORE STORIES